Welcome to "In the mood for wine"
One financial analyst's attempt to turn fine wine into an investable asset class.
Hello! Welcome to In the mood for wine.
My name is Sara Danese and I’m a wine buyer for a digital wine merchant in China that I co-founded over five years ago.
I am a consumer by career.
Below is some more info about me and this project…
What Is “In the mood for wine”?
In the mood for wine is a newsletter that focuses on data, numbers, and investment cases for fine wines and it provides in-depth analysis and commentary on the fine wine world.
Subscribers get access to:
Concise and provocative articles centred at the crossroads between finance and fine wine.
Full investment cases about interesting winemakers and behind-the-scenes looks at fine wines.
An insight into my personal portfolio full of quality and value fine wines.
Curated lists of things that are happening in the fine wine market.
I plan on posting once a week. All posts will be free, and subscribing will gain you access to all my best ideas and secrets.
I also offer a paid option, but there will be no difference in content or access between paid and free.
About me
I’m an entrepreneur in the fine wine trade. Five years ago, I founded AZYA, a digital fine wine trading company selling wines to China with the resolve to innovate one of the most old-fashioned sectors. Educated in economics and finance from Imperial College and the University of Padua, I previously worked as a portfolio analyst asset managers.
Combining my passion for both wine and investments, I curate In the mood for wine, a weekly publication for the next generation of wine collectors and investors.