[Video] Is Wine Going Out Of Fashion?

Why Wine Might Shrink to Survive

Last week, I had the pleasure of sitting down with Simon Farr, undoubtedly one of the most influential and successful figures in the wine industry today.

Simon’s impressive career spans over five decades—he co-founded Bibendum in 1982, founded and chairs Cru World Wine, is actively involved in innovative ventures such as Wine Owners and Nebbia & Luce, and even owns a vineyard in South Africa. From wine distribution and trading to collection management, Simon has shaped nearly every corner of the fine wine market.

Simon brings a depth of understanding that cuts through complexity. His long view, sharpened by experience and strategic thinking, makes him uniquely skilled at filtering signal from noise. So, who better to explore the long-term future of the wine industry — especially following some of the questions I raised in “Is Wine Going Out of Fashion?”

In our chat, we covered the forces reshaping the future of wine, including:

• the resilience of fine wine through economic cycles

• the rising threat of neo-prohibitionism

• shifting consumer preferences and the future of authenticity

• the role of digital platforms in trading and price discovery

• the economics of En Primeur and who’s left to carry the cost

• and how global demand is moving beyond traditional markets

Join the conversation in the comments — I’d love to hear what you think!

Thank you,
Sara

P.S. Prefer reading? The (simplified) transcript is available in this Google Doc.

P.P.S. If you enjoyed this new format, hit the heart button and tell me who I should speak to next — either in the comments or just reply to this email.

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