In the Mood for Wine
The name of this publication comes from one of my favourite films — In the Mood for Love by Wong Kar-Wai. A love story set in 1962 Hong Kong, originally titled A Story of Food, it’s as much about the food culture of the city — curbside noodle stalls, European diners — as it is about longing.
Fine wine is a passion asset class, deeply connected to taste, memory, and feeling.
So I, too, want to tell Stories of Wines.
And some of them may be love stories.
But this newsletter is also rigorous. ITMFW sits at the crossroads of finance and fine wine: investment cases, market analysis, pricing frameworks, and the economics behind the bottles. This work has been featured in Bloomberg and cited in the Financial Times in a piece on fine wine valuations and the en primeur system.
What you get
Free subscribers get access to:
Analytical articles at the crossroads of finance and fine wine
Full investment cases on interesting winemakers and châteaux
A window into my personal portfolio, built around quality and value
Curated reads on what’s moving in the fine wine market
Paid subscribers get access to deeper analytical work: step-by-step financial models, detailed spreadsheets, and the full quantitative methodology behind the investment cases — work like this cost-of-carry framework for evaluating fine wine as an asset. Paid subscriptions are the main way to support ITMFW and keep the free tier free.
ITMFW aims to stay free. The best way to keep it that way is to subscribe and share it.
About me
I’m an entrepreneur and analyst in the fine wine trade. In 2018 I founded AZYA, a digital fine wine trading company focused on selling wines to China — built on the conviction that one of the most old-fashioned sectors was overdue for innovation. I studied economics and finance at Imperial College London and the University of Padua, and worked previously as a portfolio analyst at Russell Investments and AXA IM.
ITMFW is where I combine those two worlds: finance-grade thinking applied to fine wine, for the next generation of collectors and investors.
For collaborations or inquiries: sara@inthemoodforwine.com.
