David Garrett is one of those rare tech entrepreneurs who can lay out both the “Problem” and the “Vision” with real clarity for a non-technical audience (such as myself). That’s what makes his view of the future of wine so compelling.
At
, they are building a “Digital Cork”— a blockchain-based title and tracking system for fine wine that follows each bottle from winery to end drinker. Each bottle is given a provenance tier (blue for ex-château, green for vetted trade partners, white for private cellars) and linked to a unique identifier such as an NFC chip or QR code. Custody changes and any storage or condition data are added when users in the chain actively update the record, and when a bottle is opened, the owner manually marks it as such in the app, which cancels the Digital Cork.Since recording this episode, I’ve been mulling over whether blockchain is really the right “Solution” to the problem David describes. In other words: is a digital deed of ownership what’s been missing from the world of wine?
Hear the case David makes and let me know what you think in the comments or via the survey. I’ve shared my own view in the comments as well.
Happy listening! If you prefer reading instead, here is the transcript.
Thank you as always for being here!
Sara
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