I sit down with Aaran Ameli-Daniel, Head of Data & Analytics at WineFi, a London-based start-up backed by the likes of Coterie Holdings, SFC Capital and Founders Capital. They’ve also closed a crowdfunding round of over £1m from 360 investors — many of them very young.
Their core business is selling fine-wine-as-investment to people (Gen Z mostly) who want “exposure to the asset class of wine”.
This is the first of three episodes that explore the concept of wine as an asset class, something I strongly believe in (you can read: Wine Is An Asset, Whether You Like It Or Not)—but this may be the most controversial episode, because it treats wine least as a beverage and most as a financial instrument.
But what if this is what it takes to turn the head of Gen Z when it comes to wine? That — and radical transparency. That’s what WineFi is betting on with its “build in public” motto and its data-backed tools for investing in wine — still a rarity in this industry.
In this interview, Aaran and I discuss all things data: from what counts as an investment-grade wine, to fair-value models, backtesting and market inefficiencies — and what all of this means for the legitimacy of wine as an asset class.
Happy listening! (If you prefer reading you can access the transcript here📝)
And let me know in the comments what you think of WineFi’s approach!!!
Thank you for being here.
Sara
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